V dnešním on-line světě není asi nikdo, kdo by nikdy neslyšel o sociální síti
s názvem Instagram. Svým uživatelům umožňuje sdílení fotek, videí
a v neposlední řadě také konverzaci s přáteli. Tato síť je jednou z nejrychleji rostoucích, co se počtu nových uživatelů týká. Co je ale tato síť opravdu zač?
Něco málo z historie:
- Sociální síť založili Kevin Systrom a Mike Krieger, nyní je již pod Facebookem
- 6. 10. 2010 byla dostupná pro uživatelé Apple
- O necelé dva roky později, přesně 3. 4. 2012, byla zpřístupněna také uživatelům Androidu
- V září roku 2011 byla aplikace aktualizována a přibyly do ní filtry na úpravu fotografií
- V prosinci 2013 byla spuštěna služba zpráv na Instagramu, kdy si uživatelé, popřípadě jejich skupiny, mohly posílat fotografie navzájem
- Funkce Instastories byla spuštěna v srpnu 2016
- Červen 2018 byl měsícem pro zpřístupnění IGTV
Už z bodů výše vyplývá, že se tedy nejenže jedná o jednu z nejrychleji rostoucích sociálních sítí,
ale také o jednu z nejrychleji rozvíjejících se. A co bylo včera, není dnes.
FAKTA 2O21
- 1 miliarda aktivních uživatelů měsíčně
- 500 milionů denně
- 53 minut je čas, který na sítích stráví průměrný uživatel
- 42% uživatelů kontroluje svůj profil denně
- 71% uživatelů jsou milenialové
- 83% uživatelů tvrdí, že díky této sociální síti nalézají nové produkty
- 50% uřivatelů sleduje alespoň jednu značku
- Videa a reels jsou momentálně úspěšnější než fotky
- Uživatelé preferují sledování Instastories před příspěvky
- 61% generace Z uvadí, že na platformě Instagramu plánují trávit více času než na Tiktoku
A co vy a Instagram?
Za mě musím říci, že je Instagram mojí srdcovkou. Nejenže má tedy široké možnosti (někdy spíš vymoženosti),
ale navíc, je zde obrovský prostor pro kreativu. Každý profil má tak i v dnešní době možnost být jedinečný.
Jaký je váš názor? Patří Instagram mezi vaše oblíbence nebo nikoliv?
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